Bryce
Kristensen

Founder & Principal · San Francisco Bay Area

Habitat for Humanity Greater San Francisco · 2023 – Present

Consultant-in-Residence, Head of Content, Digital & Paid Media

• Hired to launch a campaign-driven content strategy and revive a dormant social presence; the mandate grew into full ownership of creative, organic and paid social, the Google Ad Grant, analytics and AI adoption.
• Own the creative from strategy through shooting, editing and distribution, and led the shift to creator-native formats that became the organization's best-performing content.
• Turned paid media into one of the organization's leading sources of new visitors and site conversions across Meta and Google.
• Started a monthly ambassador program with local influencers and partner with local news outlets, adding earned reach to every campaign.
• Built the AI layer behind the marketing operation, including an autonomous Google Ads system that monitors performance, shifts budgets and emails recommendations.

Electus Energy · 2020 – 2024

• Led brand strategy, marketing and communications for a zero-emission hydrogen infrastructure startup, and partnered with the CEO on the narrative and investor materials behind a $25M Series A.

Wave Sports + Entertainment · 2019 – 2020

• Helped design the video production model and cost structure behind Wave's move into video podcasting, the infrastructure that later made shows like New Heights possible.

Los Angeles · Promoted three times in five years

General Manager, NBCU Digital Lab · 2017 – 2019

• Helped develop the $500M content partnership between NBCUniversal and Snapchat, then built the studio to deliver on it: NBCU's first original digital content studio, with an $11M P&L producing 500 episodes a year from E!, Bravo, Oxygen and NBC News IP.
• Served as Snapchat's main point of contact for every integration, structuring partnerships with brands, media companies, agencies and creators.
• Turned a profit on Snapchat Discover while most publishers were canceling shows, and led short-form Snapchat production for NBC Sports' 2018 Winter Olympics.

VP, Digital Productions & Development, E! News · 2015 – 2019

• Repositioned E! News social as a standalone entertainment-news brand and grew its owned audience from 6.4M to 35M+ followers.
• Launched The Rundown, the first original show on Snapchat Discover, which peaked at 8 million viewers an episode.
• Helped drive a $50M branded-content revenue stream across TV, digital and live events for partners including AT&T, L'Oréal and Unilever.
• Ran influencer ambassador programs for E!'s awards-show coverage, working with UTA, WME and CAA.

Director of Social Media, E! Entertainment · 2014 – 2015

• Owned social strategy across E!, E! News and Live From the Red Carpet, and founded E!'s original social video operation.

E! Entertainment, Sr. Editor, Online Content (2010–2013) · Sezmi, Manager, Content Acquisitions (2009–2010) · CBS Interactive, Executive Producer, Innertube (2005–2008)